In an Absolut world there are no labels.

For the first time Absolut released a limited edition bottle of their famous vodka completely naked without any logo or text, absolutely label-free. As part of the campaign "In An Absolute World There Are No Labels", Absolut wanted to show the world that it’s not the outside, but what’s on the inside that counts, and through this support people who suffer from prejudices imposed by others. We were commissioned to realize this vision through our own expression for a nation-wide campaign in Switzerland.

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Nerves is a creative agency based in Zurich.

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