Journal

Call to Action

There are a lot of clever ways to help users navigate to a call-to-action. Sometimes these helpers can increase business potential by large factors, dramatically changing the performance of a campaign, landing page, or product page.

Below is an interesting example how one can "magnetize" a simple button. Hover over or touch the mockup area below.

Just Play

2020 brought us enough nasty surprises. It is high time we strike back with some playful encouragement. With our monster Do-It-Yourself card set, we appeal to the instinct to play and multiply the joy via direct mail.

TouchWood

TouchWood — the world's first payment card manufactured from real wood. Made from local woods, with Swiss innovation, for a more sustainable future. A joint project by Zürcher Kantonalbank, Viseca and Swiss Wood Solutions, which sets an example in the area of sustainability.

Naming, design and programming of the TouchWood website — craftsmanship from Nerves.

touchwood-card.ch