Journal

Laax Always Tasty

"From hungry to happy – as safe and comfortable as never before."
New on-mountain gastronomy concept for the Weisse Arena Group.

Concept and design in collaboration with Cremefraiche

Food images by nom-nom

Call to Action

There are a lot of clever ways to help users navigate to a call-to-action. Sometimes these helpers can increase business potential by large factors, dramatically changing the performance of a campaign, landing page, or product page.

Below is an interesting example how one can "magnetize" a simple button. Hover over or touch the mockup area below.

Just Play

2020 brought us enough nasty surprises. It is high time we strike back with some playful encouragement. With our monster Do-It-Yourself card set, we appeal to the instinct to play and multiply the joy via direct mail.