Visana Fit Platform
Together for a healthier Switzerland: Visana advocates for an active, healthy lifestyle. Nerves provides the concept, design, and programming of the new digital platform. For the autumn launch campaign, the ambassadors Mujinga, Chrigu, and Ditaji motivate people to participate in the Visana Challenge through a widespread campaign on TV, out-of-home, and digital channels, while also introducing them to the new health platform. An attractive offer is presented that motivates, inspires and can easily be integrated into the daily lives of families in Switzerland.
The digital platform provides users with knowledge and information about personal health and fitness and encourages active participation. Users can join in a variety of challenges, ranging from cooking and baking competitions to daily personal fitness tips and mental health checks. The offering is continuously expanding - which doesn't come to a surprise since after the launch campaign, the platform already has over 10,000 active users.