Augmented Reality is really impressive - but only if it's done right and used when it makes sense. When this is the case, an AR experience can make your brand or product stand out and leave a lasting impression, bring your business to life. The possibilities and applications of AR are broad: navigation, entertainment, campaigns, product showcase, cross-media, medical, makeup & fashion, and more.

In campaigns, AR typically faces the large hurdle of having to install an app to experience the campaign. That's why in 2017 we set-out to develop a feature-rich AR toolkit that works on any modern mobile phone browser, without the need for an app installation. Yes you heard right: AR works in the browser using JavaScript.