Logo design is changing, and in the true sense of the word. Lange was: "Stay away from the logo." This taboo is overcome. The signet has broken out of the rigid cage of the design. We have freed it. Meanwhile, complete brand identities are built on a dynamic logo system. Logos move, they change form or color, adapt to the medium, they tell little stories, interact with the viewer and thus remain exciting. We take interactive logos more clearly. They show more personality, more courage. They underline that their company has arrived in the 21st century. The possibilities to bring logos to life are manifold. Not all make sense. Pure showmanship is embarrassing in the logo animation. The logo is and remains a sensitive object. Nerves breathes life into her logo, stylish and gentle but with a lot of effect.